The visual is created entirely using items you can purchase at Asda. The food on the table, the crackers, the clothes, tree, toys and cutlery, everything in the image is shoppable. A longer table was created for 96 sheet posters, gatefold print, cover wrap and digital format.
Users who engage with the ad through their mobile can get the chance to win the entire Christmas lunch, from tree to terrine.
Newspapers - wrap around cover.
Online, tips and recipes.